Practice
Strategy statement checker
A strategy statement has three parts: objective, scope and competitive advantage. Write it in about 35 words and let the checker verify each part is there.
Note: this is a heuristic. The checker looks for keywords and numbers. It does not understand your text and can be wrong. Green means "looks complete", not "well formulated". Your lecturer judges, not this screen.
Write a strategy statement
0 words · Guideline: about 35 words.
Good or bad?
Examples to judge
Read the statement and choose whether you find it good or bad. Then you see the explanation and what the checker makes of it.
- #1
By 2031, become the largest e-bike provider for commuters in the Benelux with 15% market share, selling directly online and servicing in our own hubs, without dealers. Our modular frame is cheaper to repair and, thanks to our maintenance data, improves faster.
- #2
Within four years, connect 500 hospitals in Europe to our rostering platform for nurses. We sell no general HR software or consulting. Hospitals save 10% on staffing costs thanks to our algorithm, trained on eight years of proprietary scheduling data.
- #3
By 2029, reach 40 million euros in annual sales of second-hand design furniture for urban households in the Netherlands and Flanders. We sell no new furniture and run no own shops. Our advantage: a proprietary network of buyers and a restoration workshop, through which we deliver cheaper and with a longer warranty than auction sites.
- #4
We want to be the best and most innovative provider of sustainable mobility for all our customers anywhere in the world, with quality and customer focus at our core.
- #5
We want to have a 20% market share in 2030.
- #6
Goal: ten million customers by 2028. We serve everything to everyone, everywhere, thanks to our unique brand and low prices.