Overview

Course map

The course in three steps: first assess your position, then make choices, then execute. Click a module for the explanation.

Step 1
Position · Where do we stand?
Module 1
The firm and its environment
- Definition of strategy
- Three horizons, purpose, vision, mission and objectives
- Strategy statement (Collis and Rukstad)
- Rumelt: good and bad strategy
- Levels of strategy
- Exploring Strategy Framework
- +4
35 key termsJurriaan Nijholt
Module 2
Industry and competitive strategy
- Five Forces
- Industry life cycle
- Strategic groups and market segments
- Generic strategies
- Business ecosystems and complementors
- Business models
41 key termsJurriaan Nijholt
Module 3
Resources and capabilities
- Resource-based view, resources and capabilities
- Threshold and distinctive
- VRIO
- Dynamic capabilities
- SWOT and TOWS matrix
- Value chain, activity systems and benchmarking
30 key termsJurriaan Nijholt
M1 environment · M2 industry · M3 resources
Step 2
Choices · Where do we go?
Module 4
Corporate strategy
- Coase and transaction costs
- Williamson and vertical integration
- Ansoff matrix
- Diversification drivers
- The corporate parent
- Parenting-fit matrix (Campbell)
- +2
41 key termsTaco Reus
Module 5
Internationalisation and M&A
- Yip's internationalization drivers
- Bartlett & Ghoshal (global integration versus local responsiveness)
- Entry and expansion modes (Johanson & Vahlne)
- Liabilities of foreignness and Dunning's OLI
- Porter's diamond
- CAGE framework (Ghemawat)
- +2
33 key termsTaco Reus
M4 corporate · M5 international
Step 3
Action · How do we execute?
Module 6
Strategy in action
- Purpose, stakeholders and the power/attention-matrix
- CSR and the four stances
- Networks and legitimacy
- Schein and the cultural web
- Strategic drift
- Founders and creative destruction
- +8
35 key termsTaco Reus
M6 innovation and change

Position · Where do we stand?

The firm and its environment

Industry and competitive strategy

Resources and capabilities

Choices · Where do we go?

Corporate strategy

Internationalisation and M&A

Action · How do we execute?

Strategy in action